Privacy Policy

This Privacy Policy describes how Dr. Mathis Kennington, PLLC (“I,” “me,” or “my”) collects, uses, and shares your personal information when you use my website mathiskennington.com and any of my subdomains (the “Website”).

Personal Information I Collect

When you visit the Website, I automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. As you browse the Website, I also collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website, and information about how you interact with the Website. I refer to this automatically collected information as “Device Information.”

I collect Device Information using the following technologies:

• Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable them, visit allaboutcookies.org.
• Log files track actions occurring on the Website and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
• Web beacons, tags, and pixels are electronic files used to record information about how you browse the Website.

I use Device Information for:

• Functionality. To recognize you on my Website and remember your previously selected preferences, including your preferred language and location.
• Site optimization. To understand how visitors browse and interact with the Website so I can improve it and assess the success of my marketing.
• Fraud screening. To screen for potential risk and fraud (in particular, your IP address).

You can set your browser not to accept cookies, and the website above tells you how to remove cookies from your browser. Some of my Website features may not function if you disable cookies. Please note that I do not alter my Website’s data collection and use practices when I see a Do Not Track signal from your browser.

I also collect data you provide to me directly. I refer to this as “Provided Information.” I collect and process data you provide when you:

• Fill out a contact form to express interest or request more information about my coaching services
• Book a call with me, whether through a form on my Website or through a third-party scheduling tool such as Calendly
• Place an order for any of my coaching products or programs
• Voluntarily provide feedback via my contact form or by email
• Provide your email address in exchange for access to a free resource or lead magnet
• Sign up for my email newsletter or subscribe to my regular content
• Submit an intake or application form for any of my services or programs

The Provided Information I collect may include:

• Personal identification information (name, email address, phone number, etc.)
• Billing information (billing address, payment information, including credit card numbers handled by my payment processor)
• Coaching-relevant information you choose to share (relationship status, goals, history, intake responses)

When I talk about “Personal Information” in this Privacy Policy, I am referring to both Device Information and Provided Information.

I may also receive your Personal Information from third parties. In particular:

• From a third party connected to you or dealing with me, for example referral partners, sub-contractors, or service providers
• From my payment processors if personal data is received while executing payment operations
• From third-party tools I use to collect such information from you, such as form tools, scheduling tools, or email platforms

How I Use Your Personal Information

I use the Provided Information I collect to provide requested services and fulfill any orders placed through the Website (including processing your payment information, initiating onboarding for coaching engagements, delivering free content, and providing you with invoices or order confirmations). Additionally, I use Provided Information to:

• Communicate with you;
• Screen orders for potential risk or fraud; and
• When in line with the preferences you have shared with me, provide you with information or marketing relating to my products or services.

I use the Device Information I collect to help me screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize my Website (for example, by generating analytics about how visitors browse and interact with the Website, and to assess the success of my marketing campaigns).

How I Share Your Personal Information

I share your Personal Information with third parties only to help me use your Personal Information as described above.

The types of third parties with whom I might share elements of your Personal Information include:

• Payment processors engaged by me to securely store and handle payment information, such as credit or debit card information
• Providers of email management and distribution tools
• Providers of security and fraud prevention tools and services
• Providers of advertising services and marketing tools for targeted advertising and marketing optimization
• Providers of data aggregation and analytics software services that allow me to effectively monitor and optimize my site
• Providers of client management systems to help me track and communicate with potential and existing clients
• Providers of scheduling and videoconferencing services to help me schedule and conduct meetings with potential and existing clients (for example, Calendly and Zoom)

I may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information I receive, or to otherwise protect my rights.

I do not sell your Personal Information, and I do not share your Personal Information for cross-context behavioral advertising, as those terms are defined under the California Consumer Privacy Act (as amended by the California Privacy Rights Act) and similar laws in other U.S. states.

Cookies & Tracking Technologies

My Website uses a small number of cookies and similar technologies. Below is what is set and why:

• Essential / functional cookies. Necessary for the Website to function properly (such as remembering whether you have closed a banner). They do not identify you personally.
• Third-party embedded cookies. When you open the booking widget on my Website, Calendly is loaded in an embedded frame and may set its own cookies on your device under Calendly’s own privacy policy.
• Font and CDN delivery. Fonts and icons on the Website are delivered from Google Fonts and Iconify CDNs. These services may receive your IP address as part of delivering files but do not set tracking cookies for this site.
• No first-party analytics or advertising cookies are currently set by my Website. If that changes (for example, if I add Google Analytics or a Meta pixel), I will update this section.

You can control or block cookies through your browser settings. Most browsers also include an option to clear cookies that are already stored. Disabling cookies may affect the functionality of parts of my Website, especially the booking widget.

How I Store Your Data

I process and store your data using a small number of third-party providers, which typically include:

• Website hosting and content delivery
• Email provider for sending and receiving correspondence
• Payment processor for any product or service sales
• Scheduling tool for booking discovery calls (Calendly)
• Customer relationship and intake systems for managing client information

Please visit those providers’ individual websites for information on the physical location of their servers where your information is stored.

I use commercially reasonable security measures to protect against unauthorized access to or unauthorized alteration, disclosure, or destruction of any information stored on my servers or with my providers. Of course, no computer network or data transmission on the internet can be guaranteed to be 100% secure, so you submit your information at your own risk.

I retain Personal Information only as long as I need it for the purposes described in this Privacy Policy or as required by law. My general retention schedule is:

• Billing, payment, and tax records: retained for 7 years to comply with IRS recordkeeping requirements.
• Coaching intake and engagement records: retained for the duration of our coaching relationship plus 7 years.
• Marketing contacts (newsletter subscribers, lead magnet downloads): retained until you unsubscribe or request deletion.
• Inquiry and contact form submissions that do not result in an engagement: retained for up to 24 months, then deleted.
• Website analytics and log data: retained for up to 14 months in the form collected, longer in aggregated, non-identifying form.

You can ask me to delete your Personal Information at any time using the contact information below. Some records may be retained longer where required by law, tax obligations, or to resolve disputes.

No Processing of Children’s Data

The Website is not intended for use by anyone under the age of 18. I do not intend to process children’s data and will delete it if I become aware of it.

Email Marketing

If you make a purchase on this Website, download a free resource in exchange for your email address, submit my contact form, or opt in to receive emails, you agree to receive email communications from me, including newsletters, site updates, promotions, product or service updates, and other announcements and correspondence. I am not responsible for the receipt of any such emails. You are responsible for ensuring that my email address is not blocked or forwarded to your spam folder.

You have the right at any time to stop me from contacting you for marketing purposes. If you opt to unsubscribe from receiving emails, you understand that you may no longer receive information or updates from me, including promotions or product updates.

Behavioral Advertising

I do not currently use behavioral advertising or retargeting pixels on this Website. If that changes — for example, if I launch paid ad campaigns on Meta or Google that use retargeting — I will update this section before doing so.

Regardless of what runs on this Website, you can manage your overall advertising preferences across major platforms using the resources below:

• Network Advertising Initiative educational page: thenai.org/about-online-advertising
• Meta (Facebook & Instagram): accountscenter.facebook.com/ads
• Google & YouTube: google.com/settings/ads/anonymous
• Bing: account.microsoft.com/privacy/ad-settings/signedout
• TikTok: tiktok.com (advertising preferences)
• Digital Advertising Alliance opt-out portal: optout.aboutads.info

Your Data Protection Rights

My services are offered to and intended for United States residents. Depending on the applicable law in your jurisdiction (including but not limited to California, Texas, Colorado, Virginia, Utah, and Connecticut), you may have rights to access, correction, and deletion of the Personal Information I hold about you. You may also have the right to opt out of certain processing of your Personal Information. If you have any questions about what rights and choices apply in your jurisdiction or wish to exercise those rights, please contact me using the information below and I will respond within the timeframe required by applicable law.

Third-Party Websites

My Privacy Policy applies only to my Website. I am not responsible for the data collection, privacy practices, or policies of any third-party site to which I may provide a link, or that may link to my site. I encourage you to read the privacy statements and terms of use of other sites.

Changes

I may update this Privacy Policy from time to time to reflect, for example, changes to my practices or for other operational, legal, or regulatory reasons. The date of the last revision will be indicated by the “Last updated” date at the top of this page. Any such changes are effective immediately upon publication on my Website.

Complaints

Please contact me if you have any complaints about how I use your Personal Information so I can resolve the issue whenever possible.

Texas residents can also contact the Office of the Texas Attorney General, Consumer Protection Division, in writing at P.O. Box 12548, Austin, TX 78711-2548, by telephone at (800) 621-0508, or online at texasattorneygeneral.gov/consumer-protection.

California residents can contact the Complaint Assistance Unit of the Division of Consumer Services of the California Department of Consumer Affairs in writing at 1625 North Market Blvd., Suite N 112, Sacramento, California 95834, or by telephone at (800) 952-5210 or (916) 445-1254.

Contact Me

For more information about my privacy practices, if you have questions, or if you would like to exercise your data protection rights, please do not hesitate to contact me.